Video Spot: Johnny Raincloud “White Noize (Snow on the TV)”

Portland, Ore., band Johnny Raincloud emailed me and told me this video cost them $40 to make, which sold me. This song has a lo-fi, old-school Modest Mouse vibe, and it’s proof that your $8,000 kickstarter for one music video is dumb and just something you posted because your weak mind cannot create on a budget and you think “good” equals “big production.” Quake in the shadow of these budget-minded men, who shot this on a 50-foot roll of film. Then go try to make something with what you have! This is a single from a yet-to-be released album, The Unexpected Death of an Acrobat.

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